VICHY PROJECT MARIE CLAIRE BRAND INFLUENCERS

Create knowledge about the product line, draw attention to the brand and product, use non-standard promo in the digital space.

The Marie Claire Brand Influencers project is a collaboration of MC&Naprobu, in which Marie Claire readers and ambassadors try brand products and write reviews.

• Testing of the Vichy products by micro-influencers

• 30 project participants are influencers of the Marie Claire brand. These are our readers, successful women interested in new beauty and self-care trends.

• Number of followers of influencers: from 1,500 to 50,000.

• Publication of reviews and recommendations on three platforms: marieclaire.ua, naprobu.ua, social networks of participating influencers.

• Landing on the marieclaire.ua website

• Promotional campaign of the project: banner advertising, SMM, E-mail, website and social networks of Marie Claire.