
• Promotion of brand products
• Emphasis on availability and versatility of the line
• Non-standard format of promo and interaction with the audience online
MAKE UP BATTLE Online show in which bloggers compete for the title of the best beauty masters, and viewers and judges cast their votes for the best participants.
•Website of the special project at liza.ua
•7 video battles
•8 Ukrainian lifestyle bloggers compete in makeup skills
•Make-up video using a partner's cosmetics and indicating the name of the project on the pages of bloggers (Instagram, YouTube), as well as additional mention by bloggers
•Voting by readers and a professional jury.
•Media support on liza.ua, moirebenok.ua, burdastyle.ua, partner sites: banner advertising, branding, posts on social networks, e-mails, announcements
Reach
views of video battles with the integration of brand products
ERR