Great swimming

Introduce parents to the new Pampers product, talk about its features, advantages and qualities, as well as motivate them to personally see the benefits of the product

• Building knowledge about the new product line

• Acquaintance with functionality, advantages and qualities

• Increasing loyalty to the product through the image of the resource and by involving experts in communication

• Sales promotion

Special project on the website moirebenok.ua with the involvement of experts.

We launched a content project involving psychologist and TV presenter Dmytro Karpachov, allergist and pediatrician Vladyslav Barzylovych, trainer-teacher and swimming master of sports Viktoriia Lepshyna.

The content part provided users with the necessary information and answers to all questions. Expertise (recognizability of specialists) helped us to build a relationship of trust with the reader. Accessible and easy-to-understand information and professional opinion generated more trust in the target audience than a simple call to make a purchase.