FISHER PRICE CAMPAIGN WITH INFLUENCERS

•Building the consumer's knowledge of the product line

•Acquaintance with the functionality, quality and usefulness of toys

•Trust increase, involvement of the target audience of influencers in communication

•Sales promotion

A complex cross-media campaign with the involvement of influencers, prominent persons and the use of Word of mouth marketing tools.

•Making a video clip with the famous actress and TV presenter Lilia Rebryk

•Conducting Naprobu's multi-channel WOM project with toy testing, user feedback and recommendations, a research unit, online and SMM campaigns.

•Conducting several advertising campaigns with bloggers

•Creation of expert video content with bloggers on moirebenok.ua website

•Creation of Instagram masks with elements of recognizable toys of the brand

•Fisher Price Conducting a flash mob together with “My child” and bloggers – friends of the Fisher Price brand

•Launch of a promotional campaign with the main messages of the brand