Bank rock: the monobank success story

• build knowledge about the brand among the female audience

• attract new customers, talk about the main advantages of the service

• increase the number of bank users

• a cross-media project that included an interview in Marie Claire magazine, Spring 2021

• recording a podcast with subsequent posting on the website of partners, Aristocrats radio

• landing on the marieclaire.ua website with the integration of interviews from print to digital, as well as a witty quiz “What kind of monokit are you?”, which aims to increase the reach and engagement of the audience

• Marie Claire landing page promo on Marie Claire's website and social networks