TRESEMMÉ STYLE CASE BY BURDA MEDIA INFLUENCER

The Burda Media Influencer agency and the Ukrainian edition of Marie Claire have implemented a special project with the American hair care brand TRESemmé, an official partner of New York Fashion Week. Using step-by-step instructions developed by TRESemmé stylists in partnership with the brand, marieslaire.ua readers have the opportunity to try one of the four trendy hairstyles from the New York Fashion Week show. The project is enhanced by the participation of influencers.

We have invited eight vivid Ukrainian bloggers, different in style, audience, and content. Each of them has chosen one of the hairstyles and demonstrated how to create it using TRESemmé products on social networks (Instagram and YouTube).

In total, the project reached more than 1,200,000 unique users. Including on the pages of bloggers on Instagram – more than 530 thousand. The number of views exceeded the forecast by 50%, the audience actively responded to blogger posts.

Оберіть свій образ з NYFW: Pick your NYFW look: https://tresemmeatnyfw.marieclaire.ua/

See how Anastasiia Krivitska did it: https://www.youtube.com/watch?v=N7tdFHFrg40&t=206s