PreMama Duo

• Increase brand recognition and trust

• Create an image of a well-known and popular product

• Increase market share in your segment.

A comprehensive annual campaign that combined cooperation with influencers: nano, micro, macro, celebrities.

• Sample of vitamins and feedback from nano- and micro-influencers in Naprobu projects (2 projects, 150 participants)

• Monthly publications with the product from bloggers (45 bloggers – expectant mothers)

• Cooperation with celebrities - Ilona Hvozdova, winner of the Dancing with the Stars project. Ilona became the face of the promotional campaign and published posts with the product on social networks.

As a result:

• Increase in product sales – 2 times

• Growth of the market share in its segment – 1.5 times

• 78 blogger publications

• 13% ERR (engagement rate by reach for bloggers)