#NEMOVCHI

#NEMOVCHI

Partner
AVON
Task

Giving publicity to the socially important problem of domestic violence.

Solution

A special project on marieclaire.ua: nemovchi.marieclaire.ua with the well-known media personality Maks Barskykh, who told his difficult life story and shared his plans to meet today's challenges.

Expert advice on how to avoid retraumatization for survivors of domestic violence. Broad media coverage of the project on various resources.

Realization

Mention of the partner on the cover, a branded insert, a special interview project inside the magazine based on an interview with Maks Barskykh, advice from program initiators that help victims of domestic violence

Publications in online and print media

) Celebrity announcements (Maks Barskykh, Alan Badoiev, Ihor Pohodin, Svitlana Isaienko, Severina)

Promotional videos (youtube, radio, videos in the Darynok shopping center, LAVINA MALL, DREAM TOWN, on the facade of the Gulliver shopping center)

Influencer posts - as a result: 133 000 blogger outreach

2 800 000

Media reach

1 570 000

Promo video (youtube, radio, commercials)

916 000

Celebrity outreach