Girls blog party

Girls blog party

Partner
Carolina Herrera, Shiseido, Топікрем
Task

To create an extraordinary and effective event format for the promotion of cosmetic brands on the eve of the New Year holidays.

Solution

• Among the guests of the event, held at the 5-star Hyatt hotel, there were 12 bloggers with a total audience of 1.9 million subscribers.

• Representatives of the partners provided their own products in a gift format for each participant of the event, and also talked about the properties and features of each product.

• Well-known presenters Mykola Matrosov and DJ STARKOV created a bright atmosphere during the presentation of beauty and perfume novelties of brands.

• Marie Claire editor-in-chief Iryna Tatarenko has prepared an exciting New Year's quiz for bloggers, dedicated to modern topics of fashion, cinema and beauty.

• The entertaining part of the event was complemented by a transformational game with coach Tetiana Romantsova, during which the participants determined their goals for the coming year.

Realization

An exquisite party with the participation of famous lifestyle and beauty bloggers, with an entertainment program and a photo shoot in the presidential suite of the Hyatt hotel.

700 000

Reach

40
posts on the bloggers' social media pages