EDITION OF MARIE CLAIRE INVITED TOP BLOGGERS FOR THE GIRLSBLOGPARTY IN THE HYATT HOTEL

The the first acquaintance with the product and positive emotions always depend on presentation. The Burda Media Influencer agency and the team and editor-in-chief of the Marie Claire Iryna Tatarenko organized an unforgettable holiday for influencers in the presidential suite of a five-star star hotel. In an atmosphere of luxury enhanced by sparkling, bloggers got acquainted with beauty and perfume novelties from Carolina Herrera, Shiseido and Topicrem. Brand representatives spoke about the properties and features of their products.

Photos taken in the hotel's incomparable interiors later appeared at bloggers' Instagram pages. There were also interesting and informative entertainments, which we complement each of our events. Together with coach Tetiana Romantsova, the guests played the New Year's game called New Year Goals. The well-known host Mykola Matrosov was responsible for the atmosphere, and the charismatic DJ STARKOV – for the music.

Such events are not only unforgettable for bloggers, but also extraordinary quality content for brands. The event was attended by 12 bloggers who posted 40 posts and stories with the integration of partners on their Instagram pages. The total media reach of the event was 700,000 unique users.