#KEEP SMILING

#KEEP SMILING

Partner
Colgate
Task

Continuation of Сolgate Equity global project on the Ukrainian market; its main idea: whatever difficulties you face, you can overcome them if you keep smiling.

Solution

A special project with opinion leaders and famous people. The project is about the stories of leaders who overcame difficulties by self-belief and inner strength. By their example, they motivate those around them not to back down in the face of failures and not to hide a smile. The emphasis of the project is on the values and mission of the brand, not on the product..

Realization

• 13 stories from project participants – opinion leaders and famous people

• 26 publications from influencers with the hashtag #keepsmiling.

Special project on marieclaire.ua website

2 900 000

Reach of influencers' publications

630 000

Reach of the special project on marieclaire.ua

490 000

Interactions with influencer content