
Continuation of Сolgate Equity global project on the Ukrainian market; its main idea: whatever difficulties you face, you can overcome them if you keep smiling.
A special project with opinion leaders and famous people. The project is about the stories of leaders who overcame difficulties by self-belief and inner strength. By their example, they motivate those around them not to back down in the face of failures and not to hide a smile. The emphasis of the project is on the values and mission of the brand, not on the product..
• 13 stories from project participants – opinion leaders and famous people
• 26 publications from influencers with the hashtag #keepsmiling.
Special project on marieclaire.ua website
Reach of influencers' publications
Reach of the special project on marieclaire.ua
Interactions with influencer content