The appearance of the site is a business card

If the company's website is old-fashioned, a redesign is not an option, it is a must have. Imagine walking down the street and seeing a dilapidated house with broken windows or no windows at all. You definitely wouldn't want to go inside. If you don't want your website to look like an abandoned house, redesign it. The client ordered website full redesign and wanted to make it attractive, convenient, and not too complicated. The design was supposed to improve the online user experience, taking into account that the main target audience of the client who makes a decision on the use of the drug is women, mothers and grandmothers of young patients with frequent throat diseases.

This project aimed to use UI design, aesthetics and attractiveness of the interface that visually stimulates female users. We have paid special attention to each visual element to be perceived as one in both an aesthetic and a purposeful sense. At the same time, the team additionally focused on how all elements will guide the user according to his/her requests and whether the interface effectively meets the user's information needs. It should have been enough for the visitor to make an independent decision to buy Baktoblis in online or offline pharmacies. Today, adaptive design is a prerequisite for the promotion of any web resource. After the official announcement by Google about the transition to the mobile-first principle, Google evaluates the availability and quality of the adaptive version of the website. Its position in search engines depends on how well the web resource meets the standards and whether it is convenient for using via smartphones and tablets. Therefore, we made it so that all design elements met these requirements. Main life hack: what you need to do before ordering a website, during its creation and after, to get a working business tool as a result:

1. Define goals. Just answer the question why you need a website.

2. Choose a domain and hosting

3. Make a technical assignment. Details depend on your wish list and the complexity of the resource. We provide a ready-made questionnaire document. Every detail is important, because its absence in the future can turn into disappointment on your part; moreover, it often leads to additional, unpredictable work and an increase in the estimate. So we forget about the saying “tablets and scriptures are an outdated approach” and fill out the brief in as much detail as possible. Thank you in advance!

4. Title, Description і заголовки h1-h3. Writing texts. Texts have to be unique and optimized. Before writing make a list of keywords, which will then be distributed throughout the text. You should also specify the Title, Description and h1-h3 headings.

5. Design

6. Optimization and layout. Hire a seo specialist to be involved in the promotion of the website in the future.

7. Content filling. Ideally, you should not have any empty partitions left.

8. Connecting web analytics. The most convenient and widespread system is Google Analytics. Of course, each of these points can be further detailed. But this is not our goal now. The main thing is to focus your attention on preparatory work on each point correctly. As a result, you’ll enjoy our cooperation and a working website, ready for promotion and launch of advertising.

Updated company website: bactoblis.com.ua