Developments for a family loyalty program

Dispel the stereotype that the client's products are expensive and suitable only for professional cleaning.

BURDA MEDIA CREATIVE specialists created the interactive book called “DISCOVER KARCHER Let's play and clean up” for the whole family and the board game called “CHYSTOHRAI” with the integration of brand products in mechanics, content and design. A creative idea aimed to free up time for house cleaning for fun and relaxation with the whole family, with friends, in a large company. The organic introduction of the brand's products into the game creates a lasting association of brand trust. Every reader or player both an adult and a child will find topics for reflection, interesting facts, practical advice and more.

“CHYSTOHRAI” board game.

Interactive book “DISCOVER KARCHER Let's play and clean up”